Public Information

Accompany and support the implementation of the mandate of UNOCA

The document issued by the UN in 2008 on the principles and guidelines of Peacekeeping Operations notes that "the Head of Public Information must be a key actor in the process of decision making within a mission." This directive applies to political missions, including UNOCA where it results, among others, to the participation of the Head of the Public Information Unit in the meetings of the Senior Management Group (SMG). He shares with the members of this body, initiatives and actions developed to accompany and support the implementation of the mandate of the Special Representative of the UN Secretary-General and Head of Mission, to whom, in addition, he provides advice on issues related to media relations and communication.The document issued by the UN in 2008 on the principles and guidelines of Peacekeeping Operations notes that "the Head of Public Information must be a key actor in the process of decision making within a mission." This directive applies to political missions, including UNOCA where it results, among others, to the participation of the Head of the Public Information Unit in the meetings of the Senior Management Group (SMG). He shares with the members of this body, initiatives and actions developed to accompany and support the implementation of the mandate of the Special Representative of the UN Secretary-General and Head of Mission, to whom, in addition, he provides advice on issues related to media relations and communication.

Managing relationships with national and international media is one of the major activities of the Public Information Unit. Beyond press releases that help inform journalists and partners about what does the Office, the Head of the Public Information Unit organizes interviews with national and international media, as well as press conferences and all other events that may promote a better understanding of the mandate and priorities of UNOCA. Similarly, he/she sets up and follows the strategic partnerships that can contribute to achieving the Office missions.

Moreover, the regular updating of the website, production of brochures, leaflets, posters and other printed materials are part of the responsibilities of the Public Information Officer (PIO). He/She also oversees the preparation of a diverse range of information communications products for the Office, including the drafting of speeches.

The PIO also serves as a Spokesperson/principal liaison to media organizations, governmental bodies, national groups, private sector organizations, educational organizations, international organizations, etc. As such, and on behalf of the Head of the Mission, he/she could to speak the press on issues related to the mandate of the Office. In consultation with the Head of Mission, he/she could also organize the intervention of other colleagues in the media. On 12 June 2012 for example, he supervised the interview of the Senior Military Adviser with "Radio Gabon". The interview was focused on maritime piracy in the Gulf of Guinea, an issue for which the Senior Military Adviser is a Focal point.

Furthermore, the development of information campaigns, the participation in public lectures and exhibitions are part of the main priorities of the Unit as well as the strengthening of the internal communication. The Head of Public Information Unit also plays a key role in the coordination of activities aimed at promoting the UN values ​​and the visibility of the actions of Agencies, Funds and Programmes of the UN based in the region covered by the Office.

Globally, the Head of Public Information Unit, who works under the supervision of the Special Representative of the UN Secretary-General and Head of Mission, should regularly inform the Office of the Spokesperson for UN Secretary-General about the activities of UNOCA. This allows him to plan his daily briefings. In this context, cooperation with colleagues from the Department of Political Affairs (DPA) and those of the Department of Public Information (DPI) is important. An official business in New York in June 2012 and May 2014 enabled the Public Information Officer to strengthen these working relationships. In the same spirit, his regular participation in the Biennial Meeting of the Heads of Public Information from Political and Peacekeeping Missions around the world is useful, including those held in April 2012 and May 2014 in Entebbe (Uganda) and in February 2016 in Dakar (Senegal).

An Administrative Assistant provides crucial support to the Head of the Public Information Unit. Before the end of 2016, the Unit will also welcome an additional staff, a National professional Officer, who will contribute to the implementation of our missions.

 

SUMMARY OF THE MISSIONS OF THE HEAD OF THE Public Information Unit

▪ Take the lead in strategic planning, development and implementation of the communications programme of the Office (information programmes for the region, broad-reaching subject specific issues, etc.);

▪ Coordinate and manage the work with other components of the office and other UN agencies to develop ways to implement information campaigns;

▪ Provide advice and expertise to staff,  representatives on a range of public affairs, media relations and internal and external communications issues, methods, and approaches;

▪ Anticipate, mitigate and resolve communications/public relations issues/problems;

▪ Develop strategic partnerships with key constituencies to elicit support for and maximize impact of promotional objectives;

▪ Serve as a spokesperson/principal liaison to media organizations, governmental bodies, national groups, private sector organizations, educational organizations, international organizations, etc.

▪ Oversee preparation of a diverse range of information communications products for the Office;

▪ Oversee the drafting of written communications in both English and French prepared by staff; Evaluate results and impact of communications activities;

▪ Analyze and report on developments, trends and attitudes regarding the mission; Represent the mission in meetings and conferences;

▪ Fulfill speaking engagements and make presentations to groups on mission activities and advocate issues of concern;

▪ Conceptualize, plan and Organize effective media coverage and arrange for media contacts, briefings, interviews;

▪ Organize public information events on major issues and events in support of the mission’s mandate;

▪ Build networks of key influencers and opinion leaders;

▪ Plan and develop effective outreach activities;

▪ Manage publications programme; produce materials for print/electronic/voice/visual media;

▪ Manage the day-to-day operation of the unit to include participating in coordination of substantive and administrative activities of the unit, interpreting and disseminating policy, providing procedural advice, improving reporting systems, handling operational and administrative queries;  Mentor and supervise the work of junior officers on  relevant projects .